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What an incredible day at the Greater Victoria Sports Tourism Summit! 🎉 DMG Managing Director, Mark deFrias, had the privilege of moderating the Sponsorship & Fundraising panel, where there was some fantastic discussions with panelists Paul Beirne (Pacific FC), Amanda Wilson (Spark Strategic Group), Samantha Wilson (Wilson's Group of Companies) and Jennifer Loo (Fairway Markets). We explored what truly makes sponsorships work, how to build meaningful partnerships, and what brands look for in pitches—focusing on what really resonates. We also talked about leveraging events not just for visibility but as opportunities for hosting and employee engagement as part of overall partnership offerings. A huge thank you to the Greater Victoria Sports Tourism Commission team, especially Keith Wells and Koben Meausette, for organizing such an impactful event, and to all the other panelists and moderators who provided insights in their area of expertise. Clint Flood, Charles Parkinson, Brianna Waldman, Tami Tate, Cathy Noel, Robert Bettauer, Brenda MacFarlane, MBA. It was a great day. Special shout out as well to Paul Nursey ICD.D and the team at Destination Greater Victoria for their continued support of the sports industry. 🙌 We're looking forward to more opportunities to collaborate and help drive sports tourism in Victoria forward!
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