About Us
Who We Are?
deFrias Management Group (DMG) is a Canadian-based sports marketing and event consultancy driven by strategy, creativity, and community impact.
We work at the intersection of marketing, sponsorship, and event delivery—specializing in connecting rightsholders, brands, and cities with their audiences in meaningful ways.
OUR PURPOSE
We exist to help our clients turn great ideas into unforgettable experiences. Whether we’re planning a race, managing a sponsorship, or building a full campaign, we aim to deliver value that goes beyond the game.
WHAT MAKES US DIFFERENT?
We build long-term partnerships, not just projects.
We understand the power of sport to transform communities.
We combine hands-on execution with big-picture strategy.
We speak the language of municipalities, non-profits, and brands.
OUR TEAM
Founder & Sports Management Consultant
Mark deFrias
Sports & Event Marketing
Manager
Alexis Bertin
Marketing & Creative Strategist
Juan Benites
Sports & Event Management Consultant
Mariah Kelly
Marko Illich
Video & Graphic
Creator
Justin Relph
Sponsorship
Consultant
Benjamin Potentier-Neal
Sports & Event Marketing
Assistant
Roberto Valdez
Sports & Event Marketing
Assistant