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This week, we had the pleasure of attending the Greater Langley Chamber of Commerce AGM at the Langley Events Centre. As the sponsorship consultants for Curl BC, we were excited to engage with the local community as we prepare for the 2025 BC Men's & Women's Curling Championships, hosted by Langley Curling Centre this January. 🥌 The event gathered over 140 attendees and featured a keynote by Mayor Eric Woodward, highlighting the LEC 2040 (Langley Events Centre 2040) initiative. The panel discussion, moderated by Erinn Kredba (Tourism Langley) included: 🏒 Dale Saip, Vancouver Giants Hockey Club ⚽️ Stephanie Wood, Vancouver Football Club 🏀 Andrew Savory, Vancouver Bandits 🏇 Chris Pack, Thunderbird Show Park The conversation offered valuable insights into the intersection of business, sports, and community development. 
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We are excited to share some work we have been a part of lately; a new 3-year partnership between Greenfoot Energy Solutions and Basketball BC! As the Presenting Rights Partner for Basketball BC teams at the 2024 and 2026 BC Summer Games, Greenfoot is showing their commitment to supporting young athletes and building stronger communities across British Columbia. This partnership is a great example of how collaboration in sport can make a real impact. Greenfoot isn’t just increasing their visibility – they are investing in the future of youth basketball. The BC Summer Games offer an incredible platform for young talent, and with Greenfoot’s support, Basketball BC is creating an inclusive, empowering space for all athletes to shine. A huge thank you to Greenfoot and Basketball BC for believing in the power of youth sports and making a difference for 2024 and beyond! Exciting times ahead as Touchdown Pacific is only a month away! 🏈🎉 This week BC Lions held a press event in Victoria, BC to outline the plans around the Touchdown Pacific event occuring on August 31. If you haven't heard the news, the BC Lions Football Club are bringing the Canadian Football League to play against the Ottawa Redblacks in a CFL regular season match. Royal Athletic Park will be transformed from approx. 5,000 seats to 14,000, and will have all the game day entertainment, bells and whistles, you'd be accustomed to seeing at a match in BC Place. DMG Managing Director, Mark deFrias, is participating in the Touchdown Pacific Steering Committee. The anticipation is palpable in the city as the event sold out in less than 50 minutes. If you didn't purchase your tickets there will be other opportunities to participate in Touchdown Pacific. The Lions are hosting a ticketed watch party at Central Park on Aug. 31 where upwards of 2,500 people can watch live feeds of the game, or you can take in the free two-day festival at Ship Point on Aug. 29 and 30 with food, entertainment, and meet-and-greet sessions with CFL players to celebrate all things football. Wow, what an incredible and busy summer at deFrias Management Group! 🎉 We’re pumped to share some highlights from this amazing summer, packed with fantastic projects for some amazing clients. 🏃♂️ Victoria Track Classic powered by Runsport Victoria Society (June 12, 2024): This event was off the charts! Top athletes brought their A-game, lighting up the track with talent and determination. Many athletes using this event as an opportunity to gain points towards their Olympic dreams in Paris 2024. Big thanks to our awesome clients at RunSport and sponsors 94Forward, Nohra Thai Food, Times Colonist (Victoria), and BC Athletics for making this event so special. 🏀 W'Hoop It Up: Canada vs Portugal presented by Rifflandia Festival (June 26, 2024): We shattered the women's national team attendance record with 5,015 fans! The Save-On-Foods Arena was buzzing as Canada Basketball prepped for the Paris 2024 Olympics with a thrilling match against Portugal. Huge shout out to all the amazing fans and special thanks to Peninsula Co-op's Lindsay Gaudette and Brandi Natarelli for their Half-Time Show support. Future stars, we see you! ⚽️ Wrexham and Sponsors Visit for the Spectrum School Turf Project (July 26, 2024): Spectrum High School rocked with a special event celebrating the Spectrum Turf Project funding. As part of Wrexham AFC's, we worked closely with "Wrex Coast Tour" to Keep Things Juicy in Victoria. A BBQ, food, and drinks for the local youth, thanks to Johnsonville (Marc Bennett, Carly Nusser) SharkNinja (Sara Kalman, Arpita G., Meghan Yuri Young) and Grill Dads (all current partners of Wrexham AFC). Special thanks to John Deschner, Humphrey Kers and the entire Wrexham team for the visit! Special Shout Out: It's super important we give a shout out to those in government who assist us in making these events and projects come together. A massive thank you to Greater Victoria Sport Tourism Commission (Paul Nursey ICD.D, Keith Wells and Koben Meausette), Government of BC (Lana Popham, Melissa Farrance, et al) City of Victoria BC (Matt Dell, Chris Coleman, Colleen Mycroft, et al) and University of Victoria (Michelle Peterson, et al) for their incredible support. #Events #EventManagement #Summer2024 #VictoriaTrackClassic #CanadavsPortugal #Wrexham #SpectrumSchool #ThankYou Another hugely successful Golf FORE KidSport Charity Tournament supporting KidSport Greater Victoria. Thank you to Jill Shaw, board members and volunteers who make this event happen each and every year. We are very proud to be a hole sponsor for this community event. We've been told that the event raised roughly $25,000 for KidSport Greater Victoria. This translates to a season of sport for approximately 70 local kids in financial need, helping them access the sports they love. Thanks to Golf FORE KidSport, around 1400 kids will be off the sidelines and onto the playing fields. A big shout out to KidSport and to all the other community partners! 🙌❤️ Attention, Victoria! Get ready to mark your calendars for June 12, 2024! The highly anticipated Victoria Track Classic is back, promising to showcase track and field excellence from Canada and beyond, right here in Victoria. Stay tuned for further details, but for now, secure your spot on this exciting day. We'll see you there!  W'Hoop It Up: Canada vs. Portugal in Victoria, BC, presented by We The West, Rifflandia Entertainment Company, and Canada Basketball! After last year's record-breaking #Rim2Rim series, where we witnessed over 4,600 enthusiastic fans, we're setting our sights even higher this year. Our goal? To create an unforgettable experience for every attendee and to make history once again. On June 26th, at the Save-On-Foods Memorial Centre, basketball enthusiasts will gather to witness the action-packed exhibition game between Team Canada and Portugal. It's a pre-Olympic training camp that promises to showcase top-tier talent and set the stage for an incredible summer of basketball. In the wake of the NCAA March Madness tournament, which captivated millions with its exciting matchups and record-breaking viewership, the spotlight on women's basketball has never been brighter. This event is a celebration of that momentum, a testament to the growing interest and support for women's sports worldwide. Tickets for the game go on sale May 24th at 10:00 AM.  Taking a moment to reflect on the tremendous success of this year's TC10K event! We are happy to share that 8,641 participants, from walkers to runners, came together to celebrate fitness, camaraderie, and community spirit. That's an increase from 7,550 the previous year. Thank you to all the sponsors, dedicated suppliers, hardworking volunteers, tireless staff, and the entire Victoria community whose unwavering support and commitment made this event possible. The 90's theme added an extra layer of excitement for the 35th Annual TC10K. We are grateful for the opportunity to continue to support this community event and are very much looking forward to seeing everyone next year for another TC10K, on April 27, 2025! The clock is ticking with just 5 days left until the Team Registration Deadline for the TC10K's Brown Bros. Team Challenge on April 2nd. With the RunSport Victoria Society, we invite you to seize the opportunity to unite with family, friends, or colleagues in a shared fitness journey. Secure your spot today and ensure your team's logo adorns the race shirts by meeting the 10-member minimum by April 2nd.  Today, on International Women's Day, we are honoring the incredible women who make a difference in sports and beyond. We want to take a moment to highlight one of our own, Mariah Kelly. As the Operations Director for the TC10K and Head Coach of the RunSport Training Clinics, Mariah's dedication and expertise shine through in everything she does. Her commitment to excellence sets the standard for our team. Thank you, Mariah, for your outstanding contributions and for inspiring us all. Your leadership is invaluable, and we are proud to have you with us at deFrias Management Group.  |
