The Canadian Premier League has announced a multi-year partnership with Carlsberg Group as the League’s Official Beer and Non-Alcoholic Beer partner. This agreement, negotiated by Canadian Soccer Business, includes a partnership with Canada Soccer. As the country gears up for the Men’s National Team on the pitch in Qatar and the Women’s National Team in Australia & New Zealand, Carlsberg will play host to watch parties for Canadian soccer fans to celebrate Canada’s place on the world’s stage with details to follow in the coming days.
In addition to the league and national teams, Carlsberg has also been named as the front-of-jersey sponsor for @York United FC beginning in 2023.
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