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USA Lacrosse has announced a multi-year partnership with CAA Sports Licensing to help with licensing of its brand for commercial use in the production, sale, distribution, and promotion of branded products and services. This partnership will increase the presence of USA Lacrosse in the retail and e-commerce space and provide fans with a variety of options for apparel and equipment. CAA Sports Licensing will also identify and negotiate potential licensees, coordinate licensing agreements, provide strategic advice, and monitor quality assurance. How can partnerships between sports organizations and licensing agencies benefit both the organizations and their fans? More information: https://cutt.ly/N8gisPZ #sportsbiz #sportsbusiness #sponsorship #partnership #sportsmedia#sportmarketing #sportsevent #sportmanagement 
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Canada Soccer and the Canadian Premier League announced a new partnership less than a month before the FIFA World Cup Qatar 2022. Degree Deodorant has been established as the Official Deodorant and Antiperspirant Partner of Canada Soccer’s National Teams. Through this agreement, the brand will work with Canada Soccer, the CPL teams, and player ambassadors to get Canadian soccer fans moving and bring their shared attitude of “Not Done Yet” to life by elevating the fan experience. How would your brand benefit from the enthusiasm of global competition by partnering with a team competing in that event? More information: https://cutt.ly/CNImtZe #sportsbiz #sportsbusiness #sponsorship #partnership #sportsmedia #sportmarketing #sportsevent #sportmanagement  The Canadian Premier League has announced a multi-year partnership with Carlsberg Group as the League’s Official Beer and Non-Alcoholic Beer partner. This agreement, negotiated by Canadian Soccer Business, includes a partnership with Canada Soccer. As the country gears up for the Men’s National Team on the pitch in Qatar and the Women’s National Team in Australia & New Zealand, Carlsberg will play host to watch parties for Canadian soccer fans to celebrate Canada’s place on the world’s stage with details to follow in the coming days. In addition to the league and national teams, Carlsberg has also been named as the front-of-jersey sponsor for @York United FC beginning in 2023. How can your brand grow by investing in sports? More information: https://cutt.ly/LNuRK9w #sportsbiz #sportsbusiness #sponsorship #partnership #sportsmedia #sportmarketing #sportsevent #sportmanagement  This weekend, FC Barcelona wore the iconic owl logo of Canadian musician Drake on their jerseys for the El Clásico encounter with rivals Real Madrid C.F.This celebrated the fact that Drake is the first artist to get to 50 billion Spotify streams. Barcelona and Spotify agreed last season to a 12-year-partnership that includes the naming rights of Camp Nou Stadium and putting the name of the audio-streaming service on the jerseys of the men's and women's teams. Spanish media reported that the deal was worth 400 million euros (over $540 million). The logo swap between Spotify and Drake on the weekend was part of their partnership marketing strategy to offer innovative experiences for football fans, as well as helping to reach new audiences through music. You can expect to see more logo swaps in the future with other artists. This isn't the first time a headlining musician has collaborated with a football club. In the past, we can find The Rolling Stones x Paris Saint-Germain or Bob Marley x AFC Ajax for example. How can your partnerships support your business objectives by tapping into new audiences? More information: https://cutt.ly/dBI16A8 #sportsbiz #sportsbusiness #sponsorship #partnership #sportsmedia #sportmarketing #sportsevent #sportmanagement #marketingstrategy  Henkel Canada’s Purex has been named the Official Laundry Detergent of the National Hockey League (NHL) as part of a multiyear Canadian partnership. Kyle McMann, NHL senior vice president of North American business development, announced that they will produce compelling initiatives for Purex that engage their passionate fans across Henkel Canada and NHL media platforms and in-store. As part of this strategy, Purex will be seen in camera-visible virtual slot in-ice ads during regular season games broadcast in Canada and Henkel Canada will run in-store and customer-specific shopper marketing programs and a contest from March through June 2023. How can your brand build an efficient marketing strategy with a league? More information: https://cutt.ly/bBQl3Qd #sportsbiz #sportsbusiness #sponsorship #partnership #sportsmedia #sportmarketing #sportsevent #sportmanagement  The sports and entertainment sectors are representative of the modern digital experience economy: multi-sensory, context-aware, and with the most omnichannel-engaged and diverse consumers. HCLTech, a leading global technology company, today announced it has been named an Official Cornerstone Partner of MetLife Stadium and the official digital transformation partner of the New York Football Giants, New York Jetsand MetLife Stadium This supports MetLife Stadium positioning by making it the most technologically advanced venue in the U.S. while providing enhanced guest experiences for both inside and outside the stadium. How can digital technology improve fan engagement in your events? More information: https://cutt.ly/bVD772m #sportsbiz #sportsbusiness #sponsorship #partnership #sportsmedia #sportmarketing #sportsevent #sportmanagement  COVID-19 affected the business of sport no different than any other industry. It also taught Sports organizations that the status quo may have to be tweaked or altered for the benefit of the business. That's why the National Hockey League (NHL) has taken steps to create a new revenue stream by authorizing the presence of a corporate sponsor on team jerseys. Minnesota Wild has partnered with TRIA Orthopedics for a jersey patch that will adorn their home and road sweaters for the 2022-23 season and beyond. The first time in the sport. How can your property find new sources of income? More information: https://cutt.ly/fZVUG9R #sportsbiz #sportsbusiness #sponsorship #partnership #sportsmedia #sportmarketing #sportsevent #sportmanagement  West Ham United FC recently announced the extension of their collaboration with Jeton Wallet as their official e-wallet partner. Since the partnership began in 2020, Jeton has seen solid growth with over one million registered users joining in more than 60 countries around the world. According to Saaly Termirkanov, CEO of Jeton, their products have won over the fanbase of the English Premier League club, which has allowed them to fast become the leading e-wallet. How can your brand capitalize on a sports team's fanbase? More information: https://cutt.ly/HZVbc21 #sportsbiz #sportsbusiness #sponsorship #partnership #sportsmedia #sportmarketing #sportsevent #sportmanagement  For decades, Mercedes-Benz AG has used sports partnerships as part of its overall branding strategy. Once again, they have associated themselves with the PGA Tour and The Open Championship as part of the promotion of their electric car fleet. Mercedes-Benz uses the luxury image of golf to promote itself as a manufacturer of luxury cars. The famous tournament allows them to speak to their key demographic while also showcasing their sustainable approach - creating a great opportunity for Mercedes-Benz to highlight its electric cars and show its commitment to the sport of Golf. How can you use sport to boost your brand image? More information: https://cutt.ly/TZuhf6s #sportsbiz #sportsbusiness #sponsorship #partnership #sportsmedia #sportmarketing #sportsevent #sportmanagement  Chipotle has found a strategy to engage current customers and attract new ones during the NBA Finals. Despite not being an official sponsor of the event, Chipotle took the opportunity to reward members of its loyalty program and capture NBA fans’ interest by hiding a promotional code in its TV ads during the games. How does your company take advantage of digital media to attract new customers or grow your brand presence? More about Chipotle’s strategy: https://cutt.ly/yLnhAnT #sportsbiz #sportsbusiness #sponsorship #partnership #sportsmedia #sportmarketing #sportsevent #sportmanagement  |
