USA Lacrosse has announced a multi-year partnership with CAA Sports Licensing to help with licensing of its brand for commercial use in the production, sale, distribution, and promotion of branded products and services.
This partnership will increase the presence of USA Lacrosse in the retail and e-commerce space and provide fans with a variety of options for apparel and equipment. CAA Sports Licensing will also identify and negotiate potential licensees, coordinate licensing agreements, provide strategic advice, and monitor quality assurance.
How can partnerships between sports organizations and licensing agencies benefit both the organizations and their fans?
More information: https://cutt.ly/N8gisPZ
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