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For decades, Mercedes-Benz AG has used sports partnerships as part of its overall branding strategy. Once again, they have associated themselves with the PGA Tour and The Open Championship as part of the promotion of their electric car fleet. Mercedes-Benz uses the luxury image of golf to promote itself as a manufacturer of luxury cars. The famous tournament allows them to speak to their key demographic while also showcasing their sustainable approach - creating a great opportunity for Mercedes-Benz to highlight its electric cars and show its commitment to the sport of Golf. How can you use sport to boost your brand image? More information: https://cutt.ly/TZuhf6s #sportsbiz #sportsbusiness #sponsorship #partnership #sportsmedia #sportmarketing #sportsevent #sportmanagement 
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Chipotle has found a strategy to engage current customers and attract new ones during the NBA Finals. Despite not being an official sponsor of the event, Chipotle took the opportunity to reward members of its loyalty program and capture NBA fans’ interest by hiding a promotional code in its TV ads during the games. How does your company take advantage of digital media to attract new customers or grow your brand presence? More about Chipotle’s strategy: https://cutt.ly/yLnhAnT #sportsbiz #sportsbusiness #sponsorship #partnership #sportsmedia #sportmarketing #sportsevent #sportmanagement  Canada Soccer has announced Osmow's Inc. as its Official Middle Eastern and Mediterranean Restaurant partner as Canada preps for, and competes on the world stage including the FIFA World Cup Qatar 2022. Congrats to both parties 👏 Full Story: https://lnkd.in/gUQ4i-ka On the heels of success from Netflix's "Drive to Survive", F1's esports initiatives have continued to grow and engage younger fans. As a result, F1 and its respective teams have become more attractive in the US market, increasing their sponsorship value by 50 percent. 📈 What methods are your properties taking to increase audience engagement and sponsorship value? More information: https://cutt.ly/WLdLZpL  |
