On the heels of success from Netflix's "Drive to Survive", F1's esports initiatives have continued to grow and engage younger fans. As a result, F1 and its respective teams have become more attractive in the US market, increasing their sponsorship value by 50 percent. 📈 What methods are your properties taking to increase audience engagement and sponsorship value? More information: https://cutt.ly/WLdLZpL
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