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NEWS : Chipotle's strategy (NBA Finals)

7/12/2022

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Chipotle has found a strategy to engage current customers and attract new ones during the NBA Finals. Despite not being an official sponsor of the event, Chipotle took the opportunity to reward members of its loyalty program and capture NBA fans’ interest by hiding a promotional code in its TV ads during the games.

How does your company take advantage of digital media to attract new customers or grow your brand presence?

More about Chipotle’s strategy: https://cutt.ly/yLnhAnT

#sportsbiz #sportsbusiness #sponsorship #partnership #sportsmedia #sportmarketing #sportsevent #sportmanagement
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