For decades, Mercedes-Benz AG has used sports partnerships as part of its overall branding strategy. Once again, they have associated themselves with the PGA Tour and The Open Championship as part of the promotion of their electric car fleet.
Mercedes-Benz uses the luxury image of golf to promote itself as a manufacturer of luxury cars. The famous tournament allows them to speak to their key demographic while also showcasing their sustainable approach - creating a great opportunity for Mercedes-Benz to highlight its electric cars and show its commitment to the sport of Golf.
How can you use sport to boost your brand image?
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