Henkel Canada’s Purex has been named the Official Laundry Detergent of the National Hockey League (NHL) as part of a multiyear Canadian partnership.
Kyle McMann, NHL senior vice president of North American business development, announced that they will produce compelling initiatives for Purex that engage their passionate fans across Henkel Canada and NHL media platforms and in-store.
As part of this strategy, Purex will be seen in camera-visible virtual slot in-ice ads during regular season games broadcast in Canada and Henkel Canada will run in-store and customer-specific shopper marketing programs and a contest from March through June 2023.
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More information: https://cutt.ly/bBQl3Qd
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