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Another success for the Victoria Track Classic 2023, presented by the Runsport Victoria Society. This event, part of the National Track & Field Tour in Canada, and provides athletes with valuable points towards qualifications to Nationals and the potential to represent Team Canada at Paris 2024. Under beautiful weather, the Victoria Track Classic attracted a vibrant 1,250 attendees who cheered on both Canadian and international athletes. A huge shout out to the partners of the Victoria Track Classic who made this event possible. Kids enjoyed the bouncy castles in the festival zone alongside food and beverage provided by the Victoria Highlanders FC, Papa Johns and FreshCoast Health Food Bar. A special thanks to Nohra Thai Kitchen for providing all the Officials with a delicious healthy meal and providing the athletes with a wonderful post-event buffet. The Victoria Track Classic 2023 set a new benchmark for future editions, and we extend our gratitude to all the athletes, sponsors, volunteers, and attendees who contributed to its success.
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The stage is set - Paris 2024 is around the corner and our Canadian athletes are chomping at the bit. Did you know that the Victoria Track Classic is the last stop in the National Track & Field Tour. The Tour provides our Canadian athletes an opportunity to qualify for Nationals where they can qualify for the Canadian national team heading to Paris 2024. Join us on July 16, 2023, at UVIC's Centennial Stadium! Visit: https://lnkd.in/g77XF2a4 to learn more  deFrias Management Group proudly represents Curl BC, an organization that supports 86 curling clubs across British Columbia. 🥌 Curling clubs are more than just sports facilities; they are vibrant community hubs sustained by dedicated volunteers. These clubs foster social connections and strengthen community life. They believe in the power of inclusivity; welcoming people of all ages, abilities, and backgrounds. Curl BC is actively working to attract new immigrants to the sport, ensuring that everyone can experience the joy and camaraderie of curling. 🇨🇦 Curling is a Canadian sport, deeply ingrained in our culture and identity. From the historic Royal Montreal Curling Club, founded in 1807, to the grassroots clubs that dot our nation, curling brings Canadians together. 📊 Did you know? Curl BC offers a unique opportunity to connect with a well-educated audience. Over 75% of curling viewers have some form of postsecondary schooling, with an annual income of over $150K+, ahead of the national average by a whopping 109%. If your organization shares the values of community, inclusivity, and Canadian heritage, then let's discuss how we can showcase your brand to a passionate and engaged audience.  The TC10K event was an incredible experience filled with boundless energy and a fantastic atmosphere! It truly was a race for everyone, and after months of dedicated work, seeing families and individuals running and walking with pure joy was immensely fulfilling. 🎉 Let's take a moment to appreciate some impressive numbers that showcase the event's scale and impact: a remarkable 7,553 participants triumphed in the TC10K, and we celebrated a record-breaking 851 participants in the Thrifty Foods Family Run! 🌟 We extend our heartfelt gratitude to all our partners, charities, volunteers, and staff who contributed to making this event an enormous success. It was through their unwavering support and dedication that the TC10K exceeded all expectations. Thank you! 🙌 Stay tuned for thrilling updates and plans for the upcoming 35th anniversary TC10K powered by Runsport. Together, let's continue to create extraordinary moments and inspire more people to embrace the sheer joy of running! 🏃♂️🏃♀️ We, at deFrias Management Group are thrilled to share the success of the RIM-TO-RIM : Canada vs. Japan organized in collaboration with We The West Basketball Festival and Canada Basketball. After two decades, Canada's Senior Women's National Basketball Team returned in Victoria for an exhibition game against Japan on June 2nd, at the Save-On-Foods Memorial Centre. Our team worked across various channels, including social media, radio, TV, print, and newspapers, to ensure maximum visibility and engagement. We were immensely proud to have worked with local community groups, as it allowed us to create an unforgettable experience for our national team and all the attendees. The event saw an incredible turnout, with 4️⃣,5️⃣4️⃣9️⃣ enthusiastic fans filling the stands to cheer on our exceptional athletes. cc: Mark deFrias Alexis Bertin Juan Andrés Benites Gutiérrez Thomas Hansen Darcy Coss Abby Albino Cailey Theos Matt Walker Sara Gross, PhD Ella Hnatyshyn | ©️ Gord Rufh The 2023 TC10K is proud to have 98.5 Ocean and Jack 103.1 as the Official Radio partners! As two of Vancouver Island's most beloved radio stations, they play a vital role in helping bring the community together for this incredible event. At Runsport Victoria Society, they believe in the power of community, and they are thrilled to be partnering with 98.5 Ocean and Jack 103.1 to make the 2023 TC10K a true celebration of health, wellness, and connection. With their deep roots in the local community, 98.5 Ocean and Jack 103.1 are the perfect radio partners to help spread the word and bring people together for this fun-filled event. We can't wait to be there on April 30, 2023 to create an unforgettable experience for runners, families, and supporters across the Island. #TC10K #sportsbiz #sportsbusiness #sponsorship #partnership#sportsevent #sportmanagement #opportunity  Basketball fans, it's time to mark your calendars! 🏀 For the first time in over two decades, the Canadian Senior Women's National Team is about to set foot in Victoria for an exhibition match against the Japanese National Team. The event, dubbed Rim-to-Rim, will take place on Friday June 2nd at the Save-On-Foods Memorial Centre in Victoria. As the sport marketing agency on record, DMG is proud to support We The West and Canada Basketball in bringing this exciting game to fans on the westcost. Tickets go on sale Friday April 21 at 10am. Visit www.selectyourtickets.com to secure your seats. 🎟️ Are you interested in getting involved as a sponsor, or by hosting your team, company or staff? Reach out today and we'll assist you in accessing this marquee event on Vancouver Island. #RIM2RIM #sportsbiz #sportsbusiness #sponsorship #partnership #sportsevent #sportmanagement #opportunity  Chek is an Official Media Partner for the 2023 TC10K! Vancouver Island's very own television broadcaster has been an integral part of the community for over 60 years, covering local events and bringing important news and stories to viewers across the Island. As a community-focused event that brings together runners, families, and supporters for a day of fitness and fun, the 2023 TC10K is the perfect partner for Chek. Their commitment to quality local coverage ensures that viewers across Vancouver Island can experience the excitement and energy of this incredible event. We are grateful for Chek's support and expertise in capturing the magic of the TC10K, and we look forward to working together to create an unforgettable event that celebrates health, wellness, and community. #TC10K #sportsbiz #sportsbusiness #sponsorship #partnership #sportsevent #sportmanagement #opportunity  Welcome back, Heineken 0.0! The official non-alcoholic beverage partner of the 2023 TC10K! This exciting partnership celebrates the power of a refreshing beverage to provide athletes with the perfect reward after a long run. For those who are not familiar with Heineken 0.0, it is a non-alcoholic beer that offers the same great taste and refreshment as its alcoholic counterpart. This partnership with Heineken 0.0 represents a shared commitment to the belief that athletes should be able to enjoy the post-race experience without compromising their performance or the safety of others. #TC10K #sportsbiz #sportsbusiness #sponsorship #partnership #sportsevent #sportmanagement #opportunity  deFrias Management Group is proud to share the partnership with Reliable Controls as the Official "Building Technology" Partner for the 2023 TC10K powered by RunSport. Reliable Controls is a leading provider of building automation systems that help to optimize energy efficiency and comfort in commercial buildings. With over three decades of experience in the industry, Reliable Controls has a proven track record of providing innovative solutions that meet the needs of a wide range of customers. This partnership will allow the TC10K to continue to grow and expand, providing an even better experience for participants and spectators alike. #TC10K #sportsbiz #sportsbusiness #sponsorship #partnership #sportsevent #sportmanagement #opportunity  |
