Thrifty Foods returns as title sponsor for the 2023 Family Run, supporting over 1000 youth participating in a 1.5km race which gives families the experience to share the importance of a healthy lifestyle. 🤝 If you would like to become one of the many great community partners with the TC10K, please contact us directly. This event will be a great opportunity for organizations who are interested in connecting with 8,000+ community members.
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A few members of the deFrias Management Group team were present last night for the RunSport Holiday Appreciation Night at Sticky Wicket. The event was a wonderful opportunity to bring together all the various events powered by the Runsport Victoria Society (TC10K, Victoria Track Classic, Runsport Training Clinics). Partners, volunteers, and board members were all there to share and strengthen community relations and celebrate successes from the past year. What does the TC stand for in TC10K? The TC is our long-time Title Partner Times Colonist (Victoria), who are the True Champion of our community. Organizations like the Times Colonist step up and ensure community #events such as the TC10K are able to occur each and every year. It's these events that bring our community together. The Times Colonist returns as title sponsor for the 2023 TC10K. This will be the 34th edition of the popular road race and will take place on April 30, 2023...and the Times Colonist has been there every "step" of the way. 🤝 If you would like to become one of the many great community partners with the TC10K, please contact us directly. This event will be a great opportunity for organizations who are interested in connecting with 8,000+ community members. 📈 The RunSport Victoria Society has officially announced registration is now open for the 2023 TC10K, powered by RunSport. The event will take place on April 30, 2023. We at DMG are responsible to produce the event; including all aspects of operations, business development and marketing.
No matter the distance. No matter the experience. No matter the personal goal. TC10K is For Everyone! That is our theme for this 34th Annual TC10K! Visit www.runsport.ca/tc10k 🔗 Thank you to all our partners who continue to support and make this event possible: Times Colonist (Victoria), Peninsula Co-op, Thrifty Foods(Sobeys), Used.ca, CHEK Media, Brown Bros. Agencies Ltd, Frontrunners Footwear, Inc., Uptown, Empresa Properties, Heineken Canada, 98.5 Ocean & Jack 103.1 (Rogers Communications). The TC10K is focused on bringing awareness to the benefits of movement to improving our community's overall health & wellness. Additionally, it serves as the primary fundraiser for many fantastic charities. Register today and you'll be supporting people doing good work on Vancouver Island: BC Cancer, Easter Seals BC/Yukon, Victoria Hospitals Foundation, Victoria Cool Aid Society, Help Fill a Dream & Buddy Check for Jesse. Managing Director, Mark deFrias, had the opportunity to speak to aspiring Sports Management students at Camosun College. Thanks to Instructor Michael Suraci for bringing in DMG to speak. Canada Soccer and the Canadian Premier League announced a new partnership less than a month before the FIFA World Cup Qatar 2022. Degree Deodorant has been established as the Official Deodorant and Antiperspirant Partner of Canada Soccer’s National Teams. Through this agreement, the brand will work with Canada Soccer, the CPL teams, and player ambassadors to get Canadian soccer fans moving and bring their shared attitude of “Not Done Yet” to life by elevating the fan experience. How would your brand benefit from the enthusiasm of global competition by partnering with a team competing in that event? More information: https://cutt.ly/CNImtZe The Canadian Premier League has announced a multi-year partnership with Carlsberg Group as the League’s Official Beer and Non-Alcoholic Beer partner. This agreement, negotiated by Canadian Soccer Business, includes a partnership with Canada Soccer. As the country gears up for the Men’s National Team on the pitch in Qatar and the Women’s National Team in Australia & New Zealand, Carlsberg will play host to watch parties for Canadian soccer fans to celebrate Canada’s place on the world’s stage with details to follow in the coming days. In addition to the league and national teams, Carlsberg has also been named as the front-of-jersey sponsor for @York United FC beginning in 2023. How can your brand grow by investing in sports? More information: https://cutt.ly/LNuRK9w We're excited to have Lucy Smith join the DMG team. Lucy will take on the role as TC10K Race Director, working closely alongside the RunSport Victoria Society. Welcome, Lucy Smith! 👏 💬 “I am very excited to be the new race director for the TC10k and to work with DMG and the RunSport board on this great community event. The TC10k event is very close to my heart and has been a positive part of my family’s life since I moved to the island in 2000,” 💬 Read More: https://lnkd.in/gRX8C6uW 🔗 This weekend, FC Barcelona wore the iconic owl logo of Canadian musician Drake on their jerseys for the El Clásico encounter with rivals Real Madrid C.F.This celebrated the fact that Drake is the first artist to get to 50 billion Spotify streams. Barcelona and Spotify agreed last season to a 12-year-partnership that includes the naming rights of Camp Nou Stadium and putting the name of the audio-streaming service on the jerseys of the men's and women's teams. Spanish media reported that the deal was worth 400 million euros (over $540 million). The logo swap between Spotify and Drake on the weekend was part of their partnership marketing strategy to offer innovative experiences for football fans, as well as helping to reach new audiences through music. You can expect to see more logo swaps in the future with other artists. This isn't the first time a headlining musician has collaborated with a football club. In the past, we can find The Rolling Stones x Paris Saint-Germain or Bob Marley x AFC Ajax for example. How can your partnerships support your business objectives by tapping into new audiences? More information: https://cutt.ly/dBI16A8 Henkel Canada’s Purex has been named the Official Laundry Detergent of the National Hockey League (NHL) as part of a multiyear Canadian partnership. Kyle McMann, NHL senior vice president of North American business development, announced that they will produce compelling initiatives for Purex that engage their passionate fans across Henkel Canada and NHL media platforms and in-store. As part of this strategy, Purex will be seen in camera-visible virtual slot in-ice ads during regular season games broadcast in Canada and Henkel Canada will run in-store and customer-specific shopper marketing programs and a contest from March through June 2023. How can your brand build an efficient marketing strategy with a league? More information: https://cutt.ly/bBQl3Qd |